Fashion Watches
What is the definition of a fashion?
It's a term used by purist and snob wannabes.
Gucci sells a quartz watch for $500-1000. First off, we know that Gucci is a fashion brand so that's a tip off right there. But, if it weren't, we could still look at the comps. For the price, you can get an ETA automatic diver with 500+ meter water resistance. Therefore, we have to conclude that the Gucci is a fashion watch; a watch that is bought and sold strictly for it's aesthetic value. And this makes sense because there's no other reason someone would pay that kind of premium for what is otherwise a very basic watch.
It gets a little hazier if dealing with say, an Omega running a basic ETA 2824 or something that could be had for much less money if not for the brand on the dial. Still, we'd probably say this is not a fashion watch because it is bringing enthusiast-level elements to the table. This is in contrast to my TAG F1, which has a respected watch making brand on the dial just like Omega, is expensive like Omega, but doesn't feature really any engineering of note. This TAG is a fashion watch.
Then it gets really hazy at the lowest levels, near Fossil. Down here you have to look at how the brand or watch is marketed as there won't be comps which are significantly different. Alpha would be a good example of a non-fashion watch in this range because their aim is to bring historically significant designs and mechanical movements to the super affordable segment. A non enthusiast wouldn't care a lick about that, nor would they even know about Alpha to begin with.
I think some are over thinking it. Me, I personally believe that fashion watches has to come from a brand with a fashion house, ie: LV, Chanel, Dior, Burberry, etc...
There are some exceptions of course that fall in more than one category, such as Cartier, which I see as both a fashion watch and a high-end watchmaker; Mostly because of the jewelry they also produce but they do have their history as well.
What's On Your Wrist, Men Fashion Watche
Whether it's flashy or unassuming, you can tell a lot from a man's watch. Here, we bring you a glimpse of horological inspiration from dozens of top tastemakers. See what fashion below:
Once upon a time, men wore watches to keep track of the hours. Not so much anymore. If you're like most guys, you have a smartphone that tells the time just fine. So timepieces have become even more of a fashion statement: You wear one as an accessory to match your outfit or communicate something about your style. We've scoured the earth for the latest and greatest watches—talking to designers, visiting trade shows, and shopping around town.
Women fashion watches
Directional and on-trend, punctuate your look with a fashion watch. Vibrant chronograph designs are ideal for colour-blocking, whilst pendant watches and bracelet styles offer an off-beat twist on simple accessories.